A template for Bus Wraps have now been added to the Harry Potter Film Concert Series marketing assets! This can be found under Key Art, under Alternative Advertising.
Guidelines for Wrap:
· Presenters can only use the character/ imagery from the secondary key art from each film. The use of the primary key art is not allowed for this type of advertising.
· The character/ object of focus cannot be placed any windows, doors, or the back of the bus.
· The character/ object of focuse should never be cropped.
· The wrap must include the headline, “EXPERIENCE THE MAGIC OF THE FILM WITH A LIVE ORCHESTRA”
· The wrap must include “Brought to you by CineConcerts”.
· Logos (Presenter, Venue, Orchestra, and/or Approved Tier 1 sponsors) must be placed above the windows, or with a certain separation from the character.
· The legal line must be included on the wrap and must be legible upon close inspection.
o HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING`S WIZARDING WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)
Presenter must submit mockups of all sides of the full-wrapped bus to for approval.
