New assets have been added for various films in the Harry Potter Film Concert Series!
Newspaper Coloring Ads are available in the Alternate Advertising Folder, found in the Key Art folder of each film.
The description and examples for the Trivia GIFs can be found in the Social Media & Art folder of each film.
Additional Photo Walls can be found in the Photo Walls and Ops folder, located within the Lobby Engagements folder of each film.
The Nashville Public Television Arts Connection has created a new behind-the-scenes promo video to showcase the outstanding work of the Nashville Symphony in presenting Harry Potter™ in Concert.
The video, part of the NPT's weekly Arts Break segment, centers on the film concerts at the local Schermerhorn Symphony Center, with special emphasis on Harry Potter. It combines interview footage from CineConcerts founder and head conductor Justin Freer with video of the musicians rehearsing and performing the music of the Harry Potter films. For viewers, it's a sneak peek into the mechanics of building a film concert, as well as a celebration of the live music experience.
If you would like to produce a similar video, or collaborate with local press to do so, please reach out to Andrew P. Alderete and Molly Kossoff.
Face painting has been added to our list of pre-approved lobby engagements! The Guidelines and images can be found in the Marketing Assets, under "Lobby Engagement".
Guidelines:
· Activation must be free for all patrons.
· Painter(s) cannot dress up in costume; only official Harry Potter scarves are allowed.
· Designs other than those listed below are not allowed.
· Details of lobby set up must be included in submission.
o Example:Will this be at a table or booth?
· Any signage to be put up in the lobby for patrons must be included in submission.
· Any social media copy or imagery announcing the presence of face painting in the lobby must be included in submission.
A template for Bus Wraps have now been added to the Harry Potter Film Concert Series marketing assets! This can be found under Key Art, under Alternative Advertising.
Guidelines for Wrap:
· Presenters can only use the character/ imagery from the secondary key art from each film. The use of the primary key art is not allowed for this type of advertising.
· The character/ object of focus cannot be placed any windows, doors, or the back of the bus.
· The character/ object of focuse should never be cropped.
· The wrap must include the headline, “EXPERIENCE THE MAGIC OF THE FILM WITH A LIVE ORCHESTRA”
· The wrap must include “Brought to you by CineConcerts”.
· Logos (Presenter, Venue, Orchestra, and/or Approved Tier 1 sponsors) must be placed above the windows, or with a certain separation from the character.
· The legal line must be included on the wrap and must be legible upon close inspection.
o HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING`S WIZARDING WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)
Presenter must submit mockups of all sides of the full-wrapped bus to for approval.
An Additional Photo wall has been added to the Lobby Engagement folder! To access this asset directly, please click the button below:
Templates and Guidelines for Lobby Decoration and Engagements have been added to the assets for the Harry Potter Film Concert Series! CineConcerts and Warner Bros. Studios has created these guidelines to help create a more captivating atmosphere while also keeping with the Harry Potter Brand Guidelines.
Please note that all of these items, though approved in concept, must be submitted for formal approval before they are used.
The Templates and Guidelines can be found under the Lobby Engagements folder of the respective HP film. Direct links to each film can be found in the downloads section of the guidelines.
If you have any questions regarding these, please ask your Marketing Partner!
A Pre-Roll video concept has been approved by Warner Bros. Studios! Please see an example below for Harry Potter and the Goblet of Fire, and something similar to this can be utilized across your social media marketing campaigns.
The below example was created using the pre-approved film stills for HP4. Please direct any questions to your Marketing Partner!
NOTE: If you wish to create anything like this, please let your brand manager know. You still need to submit the pre-roll video to your brand manager for approval.
Official guidelines and templates for Contests, Giveaways, Costume Showcases, Food, and Beverage have now been added to the Harry Potter Film Concert Series assets!
Please note that the templates do not enable these engagements to be used without approval. All of these engagements must be submitted for approval, and receive approval by Warner Bros. Studios, before they can be used. Please contact your Marketing Partner is you have any questions!
The template and guidelines for Contests and Giveaways can be found within the Style Guide folder under each respective film asset folder. Direct links to these folders can be found in the Downloads section of the Marketing Guidelines here. The template and guidelines for the Costume Showcase and Food & Beverage can be found under Lobby Engagement.
As you know, the orchestra stops playing before the last frame of the HP2 end credits. As a result, some markets have been experiencing difficulty in announcing HP3 as an end slide because people start leaving the venue well before the credits finish. The whole point of the announcement slide is to have as many people see it during the actual show.
One easy way to get around this is to use an approved announcement slide during INTERMISSION. Procedure is below:
1. Standard Intermission slide for 2 minutes once Intermission starts
2. HP3 Announcement Slide fades in and stays for the duration of Intermission to the start of the second half.
Please note: The announcement slide still must be approved through your brand manager.
We're pleased to share a promo video created by one of our partners, presenter Musikkens Hus. Headquartered in Denmark, Musikkens Hus has performed Harry Potter and the Philosopher's Stone in Concert throughout Scandinavia, with upcoming concerts of the first and second film in Norway, Sweden and Denmark.
To communicate the unique fan experience provided by Harry Potter in Concert, Musikkens Hus combined footage from their own Harry Potter film concerts with interviews/testimonials of fans of varied demographics. The result is a heartwarming and inspiring video that really evokes the magic of Harry Potter in Concert - not to mention a tactic that we believe to be beneficial for all our partners! If you would like to create a video similar to this one, please reach out. We would love to see more of these creative ventures!
As a reminder, please be aware that all marketing materials mentioning Harry Potter do need to be vetted by us internally as well as by Warner Bros. Promotional videos such as this one will need to be submitted through our portal and will need to conform to our usual guidelines.
Photos of the Harry Potter Score Books are now available for use on social media! Images of HP1-3 score books can now be found under Social Media Art and Copy.
Score photos may only be utilized for social media posts. These must be listed, by file name, in the social media template when submitted for approval. The combination of one specific image and one specific copy block are subject to approval by Warner Bros. Studios. These photos may not be utilized for press purposes.
Hello everyone - in our process of templatizing everything for faster approval time(s) from WB/TBP, I wanted to let you know of some new additions into the PR toolkit - updated press release templates!
These templates can be accessible in the Publicity section of this site by clicking on the appropriate film thumbnail. I would also like to note that the approval times as a result of these templates are significantly shorter, with a maximum approval time of 5 days (sometimes only a few days).
Harry Potter in Concert GIFs have been added to our marketing assets!
These are now available as an option for social media posts! When submitting your Social Media Template please list under the 'IMAGES' column if you will be utilizing any of our GIFs for your posts; please indicate which GIF in particular with its file name. Please find these under 'Social Media Art & Copy' for HP1! GIFs for HP2 and HP3 will be coming soon.
To make sure you can post these on all your social media accounts we have uploaded each file as an MP4 and have also provided the embed code in a document titled 'GIF URLs'. Posting on Instagram will require the MP4 file. Posting on Facebook or Twitter will require the embed code.
Please Note: These GIFs cannot be edited or localized in any way. The use of generic Harry Potter GIFs is not allowed on social media for the Harry Potter Film Concert Series.
Hello everyone - CineConcerts is now on Vimeo. As a result, there are new embed links and trailer URL's for all the Harry Potter shows. This comes in handy if you want to send just a standard show trailer out to press and/or b-roll. We also have a YouTube page with trailers, but that will be slowly discontinued over the next year.
All tickets for the Harry Potter Film Concert Series, whether digital or printed, must be formally submitted for approval. Please submit these via the asset submission form below!
Please note that our film concert series should never be referred to as "Harry Potter Live" on any official materials; the title of the concert should always be "Harry Potter and the [insert specific film's title] In Concert"
Approved Ticket Examples:
Unapproved Performance Ticket:
Cinemagraphs have been added to our marketing assets! These are now available as an alternate option for digital banners and advertising. These can also be posted with Social Media Posts! Please find these under 'Key Art' as well as 'Social Media Art & Copy' for each film!
Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation. Cinemagraphs provide more dymanic ad composition that draw the eye with this small movement. These increase click through as well as time on-site for the concert series.
As we approach the end of the year, please remember that all assets for use in 2018 must have the ship year updated in the legal line to (s18)
If your assets will go live in December 2017 the ship year should remain (s17)
Check out these show-stopping Hogwarts House banners, spotted at Melbourne Symphony Orchestra's recent Harry Potter in Concert! To produce these banners for your engagement, please download graphics from the link below.
As always, materials and installation methods need to be approved internally by CineConcerts, with final approval from Warner Bros. If arranging banners in a consecutive line, please use the order: Gryffindor, Ravenclaw, Hufflepuff, Slytherin (red, blue, yellow, green).
Please submit mock-ups/design concepts before proceeding to production.
If you produce these flags, don't forget to share photos on social media and tag us @cineconcerts (Instagram) and @cineconcertsllc (Twitter), and use the hashtag #harrypotterinconcert.
For more photos of house banners from MSO and our other partners, Adelaide Symphony Orchestra and Cincinnati Symphony Orchestra, click through the carousel!
Hello everyone - a new update today, which is film credits for each HP film (1-8) which may be necessary for your playbill. You can find this in the Playbill Materials & Bios section of the marketing materials.
Hello everyone - as we have all grown to love and understand the approval process, we are working very hard to streamline this and make all assets submitted quicker to approve. That being said, we are working hard on expanding our templates to help with this, but they are currently being worked on with Warner Bros. As a result, this is just a reminder about any asset approval.
Asset Approval: Any and all marketing materials (including social media posts, lobby engagement/activities and giveaways/promotions) related to this concert must receive approval by CineConcerts and Warner Bros before being released to production or made live, no exceptions.
Assets should be submitted via https://hpassets.com/submission-form (link above). All assets must be submitted in PDF, JPG, MP3, GIF or MOV files. All other formats will not be accepted. Please make sure all files are high resolution so all text is legible.
Please note that Warner Bros. requires 10-14 business days for all approvals. We encourage you to submit your materials even earlier than that as required revisions add another 5 business days.
Press release approval takes the same amount of time, so the sooner the press release gets to Andrew the better.
Mischief managed!